Robert Kriegel and Louis Patler published this book in the early 90’s, just as I was getting married and starting my career in sales. In the introduction, Kriegel provides some future projections about the exponential change that will occur in business and how conventional methods will be challenged. Little did I know just how fast my life and my business world would change over the next 20 plus years, and how accurate the author was in his predictions.
The most impressive aspect of his thought process is how relevant his opinions have been over a period of time that has seen such explosive change. To this point I have read the first three chapters and I am enjoying the short-story, real-life examples he uses to make his point. Until this week I had never heard of Schumpeter’s “creative destruction” theory, but having learned what this economist wrote in the 50’s makes perfect sense.
As I read this book, the cause and reaction to change is fascinating. Business leaders must adapt to a game that is ever changing and find comfort with disposing of tried and true for new and fresh. Having Passion for what to do is key, and daring to push the limits is the challenge for everyone. Ride the wave of change and ride it well!
Reference; “If It Ain’t Broke…Break It!” by
Robert Kriegel and Louis Patler