Nease_Devon_ENT610_Greatest Marketing Campaigns Magazine Analysis

  1. http://www.themost10.com/wp-content/uploads/2012/04/Kiss-FM-Ipod-Advertisemet.jpg

Company – KISS 97.7 Radio         

Ad Title – IPOD, I’m Your Father

Category – Music

Description: This ad has a cassette tape on a red background with the saying; IPOD, I’m Your Father. At the bottom it has the radio station logo and their tagline, “Do you remember.”

Objectives: The goal for this ad is to increase listeners for KISS 97.7 by pulling on their emotions and memories of a simpler time in their youth.

Target Market: The target group for this ad is anyone who grew up listening to music in the 70’s and 80’s.

Reader Action & Benefit: The ad wants the viewer to change the station and listen to KISS 97.7. Their benefit would be enjoying the music of their youth.

Value Proposition: The value proposition is a promise of reliving the good ole days of their teens.

Company – Toyota

Ad Title – Dare

Category – Automotive

Description: This ad has a new Toyota Tundra in a backdrop of a riverbed in the great outdoors with the saying; “Goes places roads don’t dare to go.”  

Objectives: The goal for this ad is to sell more trucks. This is a measurable goal because the dealership can evaluate Tundra sales during and after the ad campaign.

Target Market: The target market for this ad are people who want a truck, who enjoy the outdoors, and who don’t like limitations.

Reader Action & Benefit: The ad encourages the viewer to visit their Toyota dealer and check out the new Tundra. Their benefit is they can drive away in a new Tundra.

Value Proposition: The value proposition is the promise of a life without limitations.

Company – Jim Beam

Ad Title – Guys Never Change

Category – Alcohol

Description: This ad pictures four guys, from the 70’s, 80’s, 90’s, and 00’s, playing air guitar in one half of the shot, and a bottle of Jim Beam in the other half, with the caption; “Guys never change. Niether do we.” Since 1795.

Objectives: The goal of this add is to sell more Jim Beam bourbon. This goal is measurable because the distiller can evaluate sales during and after this ad campaign.

Target Market: All people who enjoy bourbon and relate to the music of the last four decades.

Reader Action & Benefit: The ad wants the viewer to go buy some Jim Beam bourbon. Their benefit will be the relaxing flavor of good bourbon.

Value Proposition: The value proposition is the promise of reliving some good times from days gone by.

Company – Wisconsin Cheese

Ad Title – Macaroni        

Category – Food

Description: This ad is a love letter from Macaroni to Wisconsin Cheese thanking it for all it has done.

Objectives: The goal for this ad is to sell more cheese. This is a measurable goal because sales can be evaluated during the ad campaign.

Target Market: The target group for this ad is people who want to cook from scratch with the best ingredients.

Reader Action & Benefit: The ad wants the viewer to go buy some Wisconsin cheese. Their benefit will be the enhancement of their meal by using good cheese.

Value Proposition: The value proposition is the promise of great meals with the best ingredients.

Company – Levi Strauss & Co

Ad Title – Go For It          

Category – Fashion

Description: This ad shows a young man with long hair covered in dirt and sweat, with the caption; “Tough as your spirit.”

Objectives: The goal for this ad is to sell more Levi’s products. This goal is measurable by evaluating sales numbers during the ad campaign.

Target Market: The target group for this ad is young, independent, hardworking people.

Reader Action & Benefit: The ad wants the viewer to go buy Levi’s products. Their benefit will be image of a tough blue-collar young person.

Value Proposition: The value proposition is the promise of increased self confidence.

1 thought on “Nease_Devon_ENT610_Greatest Marketing Campaigns Magazine Analysis

  1. Devon,
    Great selections for this week! The “iPod… I’m your father” ad made me laugh out loud. It is extremely simple, humorous, and catchy. It reminded me of back in the day when cassettes were a thing… I remembered about a pile of them somewhere in my mom’s house. It just bring so much nostalgia, which is exactly what you would expect from an ad trying to reach an oldies audience. However, the most striking ad was Levi’s “Go For It.” The image is so contrasting, emotional and evokes a genuine feeling of wanting to reach his level of confidence. I think it is an extremely effective ad despite having little context that would point to Levi’s other than their logo.
    Great work Devon!
    -Jose

    Like

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