Nease_Devon_ENT610_Greatest Marketing Campaigns Outdoor Analysis

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Company – The Polyclinic

Ad Title – Need A Lift?

Category – Humorous

Description: This ad for The Polyclinic has a funny set of phrases painted on the side of a King County Metro bus in Washington State. The top phrase says “Need A Lift?”, and the bottom phrase says “The Polyclinic Plastic Surgery.”

Objectives: This ad is trying to increase revenue for The Polyclinic. This is a measurable goal for the clinic because they can ask customers how they heard about The Polyclinic, and evaluate any revenue increases during the ad campaign.

Target Market: The target group for this ad is older people with plenty of discretionary income and a desire to improve their looks. 

Viewer Action & Benefit: The ad wants viewers to make an appointment for their facelift, or other next elective surgery. The benefit to the viewer is an improved appearance.

Value Proposition: The value proposition for this ad is the promise of looking younger and healthier.

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Company – NetFlix

Ad Title – Ship Crash

Category – 3-Dimensional

Description: This billboard ad is a 3-D creation depicting a spaceship crash for the new movie Lost In Space on NetFlix.

Objectives: This ad is trying to increase sales for Netflix. This is a measurable goal because NetFlix can evaluate sales growth during the ad campaign and ask the consumer what encouraged them to sign up now.

Target Market: The target group for this ad is anyone age of 20 – 60 and enjoys movies at home.

Viewer Action & Benefit: The ad wants the viewer to sign up for a NetFlix membership. The benefit for the consumer is immediate access to a great selection of movies and TV anywhere there is internet access.

Value Proposition The value proposition is the promise of exciting entertainment at your fingertips.

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Company – Premera Blue Cross

Ad Title – Giant Pacifier

Category – 3-Dimensional

Description: This billboard ad has a 3-D component in that it has a baby pacifier as one of the letters in the message for maternity support.

Objectives: This ad is raising awareness for maternity support offered by Premera Blue Cross. This is a measurable goal because the insurance company can evaluate claims for maternity procedures during the ad campaign.

Target Market: The target group for this ad is young expecting mothers and fathers, or even people who are considering becoming parents.

Viewer Action & Benefit: The ad wants the viewer to switch to Premera Blue Cross for their health insurance. The benefit for the consumer is a piece of mind that they have a great partner for their insurance provider.

Value Proposition: The value proposition is the promise of a worry-free delivery of a healthy baby.

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Company – CAT Footwear

Ad Title – Born From Bulldozers

Category – General

Description: This billboard ad shows a construction worker’s arm holding a CAT workboot with the caption of Born From Bulldozers.

Objectives: This ad is trying to sell more workboots for CAT. This is a measurable goal because CAT can evaluate sales of their workboots during the ad campaign.

Target Market: The target group for this ad is blue-collar workers who need to wear quality work boots.

Viewer Action & Benefit: This ad wants the viewer to go out and buy CAT workboots. The benefit for the consumer is a piece of mind for having comfortable and safe boots for work.

Value Proposition: The value proposition is the promise of the cool factor for wearing CAT boots.

Company – Colorado Department of Transpertation

Ad Title – Ride Wise       

Category – General

Description: This billboard ad pulls on your emotions with the saying “Live Free, Die Old.” It has a caricature of a biker and old western script lettering.

Objectives: This ad is selling motorcycle operator safety training. This is a measurable goal because CODOT can evaluate registrations for the class during the ad campaign.

Target Market: The target group for this ad is anyone who currently owns and rides a motorcycle, or anyone considering buying a motorcycle.

Viewer Action & Benefit: This ad wants the viewer to go to comotorcyclesafety.com and sign up for one of their training classes. The benefit for the consumer is more education on how to be a safe rider.

Value Proposition: The value proposition is the promise to live free, enjoy riding, and live long.

1 thought on “Nease_Devon_ENT610_Greatest Marketing Campaigns Outdoor Analysis

  1. Devon,
    Great work with your ad reviews! I chuckled a bit with your “Need a Lift?” ad. It has been extremely interesting seeing all the forms humor is employed in advertising. I also noticed your CAT ad is very unique. The ad does not have a “call to action,” a website, or a a lot of other typical features. CAT is able to do away with all of these feature due to their significant brand recognition; which is extremely amazing! It makes me think of those iconic brands such as Coke, Ford, Google, etc. they are so widely known that their ad goals are mostly brand promotion, rather than how to get their products (everyone knows how where and how to get a soda or a where to buy a Ford vehicle). This is a unique form of advertising. Great work!
    -Jose

    Like

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